Presidential campaigns and other races for major political offices have become data-driven operations. Increasingly, they rely on sophisticated analytics to predict voter attributes and direct highly targeted messages to them. Despite the importance of big data in U.S. elections, the implications of data-driven campaigning for privacy and democracy have not thoroughly been explored. This talk will examine whether the relentless profiling and micro-targeting of American voters invades individual privacy (and if so what harm it causes), explore whether it undermines the integrity of the election system, and propose policies to reduce these risks.
A boxed lunch will be provided to attendees.